
FINDING THE RIGHT CLIENT
We select each client organization based on the creative opportunity it presents as well as the inspiration its work provides. : Before the charrette, we guide the organization through a process of self-analysis, helping to determine where the current marketing and branding needs lie, and how we can be of the most service. This often includes the most critical branding components, such as a logo and identity system, and can be expanded to comprise other vital elements, such as brochures, websites, or publication and advertising templates so that the system can be carried on beyond the charrette. : We also understand the overwhelming nature of implementing a new brand strategy, and our participants often volunteer to remain in contact with a client organization long after a charrette to provide guidance.
We seek not only to increase the reach of charitable organizations but also to create a volunteer experience that is both personally and professionally fulfilling.
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