So what exactly is a charrette? It is a rigorous and collaborative process in which a varied group of professionals work together with a rigid deadline. Or, if you prefer, a cram session. Whatever you call it, this efficient use of both our clients' and our volunteers' time allows us to accomplish in one day what would normally take weeks or even months. : The workday is a highly productive synthesis of group and individual efforts. Brand concepts and high-level ideas are discussed by the entire group in a brainstorming session and, once finalized, are handed over to smaller groups and applied to the individual projects. Clients approve their projects that very day, and just a few short days later, the pieces return from the printer. : Inside a week, clients receive the tools they need to ensure their messages are seen and heard.